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Impostors in Supuringufirudo

Posted on Friday, 7 September 2007 at 12:07 pm

Battling Seizure RobotsI was recently in Hawaii for a mate’s wedding but sadly missed out on seeing “The Simpsons” movie (I tagged along to see “Superbad” instead, which was the only one of the recent spate of Judd Apatow films to make me laugh out loud).

Anyway, this morning as I’m debating whether to use the typhoon as an excuse for ditching work, what should come on the wide shows but footage from a press conference announcing the Japanese voice cast for said Simpsons flick, to be released next year. I should probably just shut up and be happy that I’ll get to see it on the big screen here, but let’s hope there’ll also be a subtitled version because boy, they’ve really fucked up big time with this line-up.

Tokoro Joji

Homer: singer, raconteur and top variety host Tokoro Joji (also had a role in Kurosawa Akira’s “Madadayo”)

Wada Akiko

Marge: singer, “Stray Cat Rock: Delinquent Girl Boss” star and top variety host WADA MOTHERLOVING AKIKO

Tamura Atsushi

Bart: half of Yoshimoto comedy duo variety show hosts “London Boots 1-go 2-go” Tamura Atsushi

Becky

Lisa: half-English ‘genki’ variety tarento Becky

The totally inappropriate selection of Wada for Marge is either the worst or best of the casting choices (depending on your mental health), and is especially mindblowing considering that the show has built up a loyal fanbase since screening on pay TV here since 1992 and already has an established cast of Japanese voice actors. Distributors 20th Century Fox explained that the switch was made in order to create “the ideal fun Japanese family”, but local aficionados are up in arms about what they see as a negligent and overly obvious bid for publicity. In fact, even high-profile voice actor Yamadera Koichi, whose filmography ranges from to “Anpanman” to “Full House” to “Ghost in the Shell”, felt moved to weigh in on the issue:

As a voice actor, I’m given the opportunity to be involved in a variety of animated works and films, and it’s something I’m very grateful for, but lately I get the feeling that the use of various celebrities and other famous people has become quite conspicuous. Well, at least I get to become acquainted with people I wouldn’t normally come into contact with, and that can be extremely stimulating, but there are times when I look at the casting and want to say “Isn’t this a bit too desperate?” Of course, it’s important to generate a buzz, and you can’t disregard the fact that it draws large audiences, but I’m also looking at it from the viewer’s perspective when I say that I wish [the producers] would think long and hard about whether they’re casting someone who’s perfect for a role.

Sometimes when a person is cast who’s not a voice actor, it makes you say “They’re so right for the part!” or “So this is the kind of performance you get from someone who doesn’t normally do voice acting!”, but the opposite case is more common still. It’s especially inexcusable when a long-running TV show is made into a movie, and the regular cast of voice actors is abruptly replaced. The feelings of the voice cast who’ve been doing it until then is one thing, but isn’t it really about a lack of consideration for the viewers who have supported the show all that time? I myself felt extremely angered by such a situation, which is why I chose to write about it here.

Even so, the use of celebrities was probably inevitable considering the current climate. As is the practice in many other countries, all the big U.S. animated films are localised for Japanese audiences, with the participation of an array of familiar faces from the small screen rather than genuine voice talent (usually a subtitled version is also on offer for those who prefer the real thing).

You could probably argue that the fault for this lies with Hollywood itself, which has reduced most of its animated output to a glorified celebrity circle-jerk by employing well-known actors and personalities largely for the audience they bring rather than an ability to disappear into a role and merge with a character. The ultimately futile outcry over “The Simpsons”‘ situation is a reminder that the exact same approach has also taken hold here in Japan, meaning professional voice actors (of which Japan has a particularly large pool, thanks to anime and the widespread use of dubbing on TV and in film) are often shunted out of their regular roles and/or passed over in favour of celebrities. (sources: Itai News, Wikipedia)

5 responses

comment by jasong

posted on Friday, September 7 2007 at 12:07 pm

I was at a restaurant in Koenji the other night and Becky was at the next table (with another famous female tarento — name escapes me). Cute.

comment by don

posted on Friday, September 7 2007 at 12:07 pm

Let’s just say she’s not one of my favorite television personalities. I haven’t had many star-spotting experiences myself, although a couple of months ago out the back of Bunkamura I saw Haranishi from my favorite warai duo Fujiwara, followed approximately 10 seconds later by porn star Ozawa Maria. Blimey.

comment by logboy

posted on Friday, September 7 2007 at 12:07 pm

you lucky sods, all those hot japanese babes… pffff…. i can’t get over the idea now. damn. oh well. the internet will compensate somewhat.

btw, ‘the simpsons’ film is flat - that’s the best way i can’t think to describe it. shame. still, 400+ tv episodes for free!!!

pingback by Original Japanese Simpsons Voice Actors Replaced, Fans Outraged : Japan Probe

posted on Friday, September 7 2007 at 12:07 pm

[...] Japan entertainment news blog Ryuganji reported yesterday that the upcoming release of the new Simpsons movie has ignored the Japanese voice acting cast (which has been dubbing the series on cable TV for years) and replaced them with popular TV personalities. It’s clearly an attempt to make mainstream Japanese audiences come out to theaters and watch the film, since the vast majority of Japanese people have never watched the show and their only exposure to the Simpsons characters has been through a series of CC Lemon commercials a few years ago: [...]

comment by Aceface

posted on Friday, September 7 2007 at 12:07 pm

” I haven’t had many star-spotting experiences myself, although a couple of months ago out the back of Bunkamura I saw Haranishi from my favorite warai duo Fujiwara, followed approximately 10 seconds later by porn star Ozawa Maria. Blimey.”

Looks like the other guy is also having a good hunt.
http://headlines.yahoo.co.jp/hl?a=20071019-00000046-spn-ent

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